Becoming data-driven is the ultimate goal for marketers, but it’s easier said than done. Teams have to bring the right data infrastructure, strategies, and best practices together to become truly data-driven.

In this discussion, we’ll be digging into these decisions, covering topics like:

  • How data and marketing come together
  • The data infrastructure marketing teams need
  • Necessary steps to become data-driven
  • Consequences for delaying this process
Margaret Fortner
Margaret Fortner

Head of Growth


Peter Fishman
Peter Fishman

CEO & Co-Founder

Mozart Data

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